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Archive for the ‘Marketing’ Category

No organization cares about you. Organizations aren’t capable of this.

Your bank, certainly, doesn’t care. Neither does your HMO or even your car dealer. It’s amazing to me that people are surprised to discover this fact.

People, on the other hand, are perfectly capable of caring. It’s part of being a human. It’s only when organizational demands and regulations get in the way that the caring fades.

If you want to build a caring organization, you need to fill it with caring people and then get out of their way. When your organization punishes people for caring, don’t be surprised when people stop caring.

When you free your employees to act like people (as opposed to cogs in a profit-maximizing efficient machine) then the caring can’t help but happen.

The Caring Capitalist

Some call it anarchic socialism, some cutting edge capitalism. At Brazilian manufacturer Semco, the workers have sacked the boss, and run the company themselves.

At the lavish reception, one of two receptionists meet and greet the great and mighty. But no-one really ever knows which one it will be at any given time. “‘We are not sure which one will be there, because they set their own schedule” explains IT worker boss Joao Neto. There are hammocks to help workers think in comfort, and departments can choose their own furniture. Even salaries are set by the employees themselves, and bosses are just as likely to tell you to ask for more money than less. But although it sounds like a workers dream, the rest of the department keeps an eagle eye on lazy employees: “There is peer pressure for bad behaviour. If you’re here just to profit from other people’s efforts, you’re not wanted”. The easy going atmosphere has paid dividends — annual profits at Semco are up to US$ 160m these days, from $ 4m when owner Ricardo Semler took over 25 years ago. Now he has turned his attention to teaching — without the teachers. Like Semco, pupils at Lumiar primary school in Sao Paulo dictate the rules. Vive La Revolucion?

 

http://marthagarcia16.files.wordpress.com/2011/05/caring.jpg

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Mr.Biver CEO Hublot with a LINCHPIN Audio-Book (by Seth Godin)

By Stefan{at}MyTree.CH

https://i2.wp.com/www.kindlerthorpe.com/hublot_logo-larger.jpgThere are lots of things about your person written in the internet. I would like to ask you some new questions.

Please ask.

First of all I would like to make a visual test. What do you see on this picture?

I can see a tree.

Don’t you see more? Take your time, you have to consider it more precisely.
I can’t see more.

Sometimes there is more there, than you think you see.
Yes
Bring the white scope into your focus. Imagine, that the stars are eyes…
Oh yes, and the hands..

(more…)

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https://i2.wp.com/dl3.glitter-graphics.net/pub/724/724593hadsdm1sug.gif

 

We really shouldn’t burn down this natural beauty!

You have to be relaxed to make a hublot-watch:

 

https://i2.wp.com/www.nicefunnyjokes.com/images/visual-jokes/animal/relaxation-time-cefjeghlbdgifhim.jpg

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seth godin

Seth Godin speaks at Google:

 

 

Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.

Why you should listen to him:

“Seth Godin may be the ultimate entrepreneur for the Information Age,” Mary Kuntz wrote in Business Week nearly a decade ago. “Instead of widgets or car parts, he specializes in ideas — usually, but not always, his own.” In fact, he’s as focused on spreading ideas as he is on the ideas themselves.

After working as a software brand manager in the mid-1980s, Godin started Yoyodyne, one of the first Internet-based direct-marketing firms, with the notion that companies needed to rethink how they reached customers. His efforts caught the attention of Yahoo!, which bought the company in 1998 and kept Godin on as a vice president of permission marketing. Godin has produced several critically acclaimed and attention-grabbing books, including Permission Marketing, All Marketers Are Liars, and Purple Cow (which was distributed in a milk carton). In 2005, Godin founded Squidoo.com, a Web site where users can share links and information about an idea or topic important to them.

“[Godin] is a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet.”

Forbes.com

 

 

TribesLinchpin: Are You Indispensable? How to Drive Your Career and Create a Remarkable FuturePurple Cow: Transform Your Business by Being Remarkable

 

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