I am simply putting down the exact words as described by Eric Ries as it is the best.
Eric Ries has described the principles as below;
- Entrepreneurs are Everywhere.
You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty. That means entrepreneurs are everywhere and the Lean Startup approach can work in any size company, even a very large enterprise, in any sector or industry.
2. Entrepreneurship is Management.
A startup is an institution, not just a product, and so it requires a new kind of management specifically geared to its context of extreme uncertainty. In fact, as I will argue later, I believe “entrepreneur” should be considered a will argue later, I believe “entrepreneur” should be considered…
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