Goliath is an incumbent company; no doubt he is a giant. He has muscle and a sword (product depth); he is well fed (high profit margin), and has lots of followers (market share). His technology is sword and shield; his strength is brick and mortar.
David knew he couldn’t beat the Philistine if he was to play by the rules that enemy set forth. The only way to defeat Goliath was through Disruptive Innovation: a precision missile system — a slingshot.
Goliath wasn’t agile enough to deal with disruptive technology; he could not move fast enough to dodge the incoming stone. His downward immobility met David’s upward mobility, and the giant came tumbling down.
The Book of Samuel says, “Without a sword in his hand, David struck down the Philistine”. Then he used Goliath’s own sword to cut his head off.
There are two types of innovation: Sustaining…
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