One of the members of the CMO Newtwork on LinkedIn asked the question “what is the biggest marketing secret you’ve discovered over the course of your career?
Needless to say there were lots of answers. What I found interesting was the wide variety of answers, some bordering on the tactical, others on the strategic, and others on the interpersonal. Some focused on customers, some on the concept of samples and giving things away for “free trials,” while others suggested that organizational alignment was critical. All the answers make sense. Clearly everyone’s perspective is colored by their unique position in an organization as well as what has brought them success in the past. As a CMO and C-level executive, I have my perspective. Here are my three “secrets” which when you think about it, are nothing more than commonsense put in perspective of my company’s goals.
I always believed that the…
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